You wouldn’t expect anything less than high drama from the age of platform heels, feathered hair, and disco. The 1970s were a time of self-expression and the psychedelic. Mick and Bianca Jagger got married, as did Aretha Franklin, Rod Stewart, and Farrah Fawcett. It was a wonderful time of free love and a hard time of war, with the continuation of counterculture and protests. But fashion trends and mass-market styles were soaring higher and becoming more unique, and that didn’t stop with engagement rings! The design of new diamond cuts fostered self-expression for all and helped the generation try out new ideas, putting their spin on traditional styles. Yellow gold still reigned supreme over white metals, but now combined with new styles and cuts of diamond, rings became new and different. Common engagement rings of the 1970s were chunky, set in gold, and meant to make a bold statement. The diamond rings of this time mirrored its fashion – floral and colorful, with lots of personality. The sleek fashion of the 1960s was over and brides of the ’70s were all about glitz, flower power, and fun.
Though platinum and white metals were popularized in the 60s by stars like Elizabeth Taylor, the traditional yellow gold made a big comeback. Yellow and rose-gold settings matching the warm hues favored in fashion and decor. Isabel Preysler was spotted wearing her bold and modern solitaire engagement ring, set in yellow gold, at her wedding to Julio Iglesias in 1977!
Most cannot mimic Elizabeth Taylor’s extravagant diamonds, but many did take inspiration from the glitz factors. During the 1970s, many consumers piled on smaller stones around the larger center stone. This led to the comeback of a more retro, channel-set design for engagement rings.
Marquise cut diamonds
The marquise cut’s origin dates back to the 18th century when King Louis XV of France commissioned a cut shape that resembled the lips of his mistress, the Marchioness Madame de Pompadour. A marquise-cut diamond is as gorgeous in yellow gold as it is in platinum. For a marquise-cut engagement ring with a retro feel, go for a slimmer gem set in the north-south direction rather than east-west. Want your ring to look more Art Deco? Choose white gold or platinum for the setting and consider more side stones! In yellow gold, your engagement ring will look perfectly 70s-inspired.
Take a look at our amazing selection of marquise-cut engagement rings!
Big Engagement Rings
Chunky rings are the epitome of disco. This disco-funk movement led to the rise of thicker, more bulky engagement rings in the 70s. The slimmer and sleeker rings of the 60s seemed too traditional during this time, and what better way to make a bold statement than with a huge, bold ring?
Bridal and Wedding Sets
Finally, the coordination of the engagement ring with a wedding band to form a matching bridal set was popularized in the 70s. A bridal set is a coordinating wedding band and engagement ring. A wedding set is a bridal set that includes a matching wedding band for your partner.
Figure out the perfect bridal set for you, and mirror these styles!