When searching for the best time to buy an engagement ring, you will see many guides and tips all over the internet. Mentions of sales and discounts that take place around holiday seasons (like Black Friday and Valentine’s Day) or during times of the year when the diamond and jewelry industry isn’t as busy. You will even find sites breaking this down to exact days and months that are better to buy a diamond. But why exactly are these discounts offered? Why does the price of a diamond differ in thousands of dollars if you decided to buy in October rather than June or on a Monday vs a Friday?
Don’t Be Fooled
This is a common pattern you see with many diamond retailers, and it only adds to the confusion of buying an engagement ring — which is already a new buying experience for most. At Clean Origin, we don’t have sales because we always provide our customers with the most competitive prices. Frankly, we find it a bit strange that a brand would discount a diamond because we believe in giving the customer the best price right from the start. The internet will say there are better times than others to buy an engagement ring, but that is simply not true (it’s just good marketing). The best time to buy an engagement ring or diamond is when you’re ready and in love.
But Really, When Should I?
Again, this is up to you! We’re here to help guide you the whole way through when you’re ready to get started, but when that day comes, the cards are in your hands! And you can relax in knowing the prices we offer won’t be dramatically slashed only during a certain time of the year, simply because everyone else is doing it.
Here are some (actually helpful) tips for when you are starting to consider the big purchase.
Don’t Rush It!
Yes, you’re very excited to propose to the love of your life, but that doesn’t mean you should rush into the purchase. Take your time. This is a huge, (for many) once in a lifetime purchase. Education is the best gift you can give yourself during this time of preparing to buy an engagement ring. There are many small factors to consider when it comes to choosing the color, cut, clarity, and carat. Depending on the stone she wants, knowing everything you can will help you make the best possible decision, and choose the best option. Looking at the price alone will not show you the best diamond for your dollar. Many diamond shapes offer some wiggle room. For example, ovals can look bigger than round if the size is what you’re after. The way a diamond is set can also affect how large or small a diamond looks. Knowing these small details will help you choose the best possible diamond choice for your budget. Also, don’t forget, you’ll need to find out her ring size in a discrete way, which may be more challenging, and take more time than you expected.
Timing is everything. You’ll want to give yourself plenty of time when you’ve figured out the best time to buy an engagement ring. Are you looking to propose during the holidays or during a special event? Give yourself plenty of buffer room so that you don’t need to worry about the ring arriving late. We would suggest around 2-3 months as this allows you plenty of time to narrow down your options, especially if you’re lost on where to start or what style your future fiance wants. If you choose to customize a design, leaving enough time to make adjustments is also wise. Shipping is another factor that you’ll want to pay close attention to. At Clean Origin, all of our engagement rings are made-to-order in around 7-10 business days*. Once your ring is completed, we offer free FedEx overnight shipping as well as free return shipping on all US ring orders, and loose lab-created diamond orders! With other brands, you’ll want to read the fine print and verify that if they give you 2-day shipping, you’re factoring in their processing time. Check to see if they deliver 7 days of the week, if they will ship to an alternate location, or if you need to be present to sign when the order is delivered (this should be a must). We hear horror stories far too often of shipping errors ruining proposals, so we want you to be prepared!
Even if you’re in love, the best time to buy an engagement ring is when you’re financially prepared. Set your budget and start educating yourself on what you can get for the budget you’ve given yourself. Familiarize yourself with the 4 C’s and decide what you want to prioritize. When it comes to metal, there are ways you can save without skimping on quality. Choosing 14k gold over 18k gold saves you money, so you can put it towards a future eternity band or your wedding bands. As stated before, the price can range drastically so you’ll want to educate yourself. Just remember, quality diamonds don’t go on sale, so budget accordingly, and don’t be fooled by seasonal discounting.
Popular Times to Propose
The right time is different for everyone. Popular times to propose are typically around the holidays, New Year, Christmas, and Valentine’s Day. While these can be extremely romantic and special times to propose, it is important to remember that because they are popular times, it may require you to add some buffer time when purchasing a ring. Jewelers and stores are very busy during these times, and thus it may take them longer to create your unique engagement ring. Shipping times may also be affected during these times, because of the mass amounts of shopping that goes on during these holidays. You’ll just want to plan ahead to avoid any shipping delays and therefore, proposal postponements.
In the end, the best time to buy an engagement ring and propose will be a meaningful date to you and your significant other — this isn’t an answer you can find online!
*Due to COVID-19, our normal product timelines have been extended in some cases.