In a Grey’s Anatomy world full of Addison Shepards, millennials have become the Meredith and Cristinas of our society. This generation is not afraid of breaking the mold — in fact — they encourage it. From the acceptable age to get married to buying a house for your dog, millennials have changed purchasing habits and patterns across businesses everywhere — including the diamond industry.
In 2016 the Economist wrote a story about the Lesedi La Rona diamond and tweeted a question that asked, “Why aren’t millennials buying diamonds?” The response provided a wide array of personal insight as to why. However, the feedback did uncover a universal trend, millennials are not interested in the engagement rings of marriage past. There are several reasons why millennials aren’t buying diamonds in the traditional sense, and their interests, beliefs, and styles have pushed them towards a new alternative for engagement rings — lab-grown diamonds. And, after reading about some of the benefits of these diamonds, this choice becomes much more understandable.
In an article from early February, Business Insider reported on the 10 most critical problems in the world, according to millennials. The number one concern? Climate change and/or the destruction of nature. This concern hasn’t gone unnoticed by companies across the globe. And, although this generation is split on loving Starbucks or loving to hate them, the decision to go strawless by 2020 has helped spearhead an even ‘greener’ agenda in the eyes of millennials.
So how do lab-grown diamonds come into play? Basically, it all boils down to the amount of energy needed for each type of diamond — extracting mined diamonds vs growing lab-grown diamonds. It takes considerably less energy to grow a diamond in a lab than it does to dig a diamond out of the ground.
With the growing popularity in ocean mining, we’re also starting to see the environmental impact of mining diamonds on our seas. In an article by CNN, Kirsten Thompson, a marine scientist from the University of Exeter, discussed the effects of mining for diamonds in the ocean. She stated that “diamond mining can impact ocean life through increased ship traffic, noise, light, and pollution, and is just one of many activities degrading the marine environment.”
Pushy salesmen at brick and mortar diamond stores are almost as annoying (if not more) than Ross repeating that he and Rachel were on a break. Online shopping is booming and everyone wants to be able to buy every product from the comfort of their bed. Companies like Carvana even make it easy to make some of life’s biggest purchases from your laptop.
Clean Origin took note. With 24/7 customer service, you can talk with a diamond expert when you’re looking at memes at 3 am or avoiding work at 1 pm. Or, never interact with anyone during the entire checkout process — totally up to you! Plus, a 100-day return policy allows you to find a ring that fits, that you absolutely love, and that will make your engagement the exact moment you’ve always dreamed about. Millennial diamond shopping has never been easier.
Although ‘Blood Diamonds’ might be a great movie, the reality of these mined diamonds is far worse than you could imagine. Violence and conflict are just a few of the outcomes of this unethical production practice.
Although the Kimberley Process had good intentions to help eliminate some of the immoral practices and claims to drastically lower the percentage of illegal diamond mining, it’s becoming more and more apparent that the system is already broken once more.
The only way to guarantee that your diamond is 100% ethically sourced is to purchase a lab-grown diamond.
Millennials aren’t interested in the simplistic rings that seem to grace the hand of every baby boomer in America. With new trends like mix and match metal colors, ring stacks and fun band patterns, the design options for engagement rings are now endless. But, Millennials don’t just want something that looks different, they want something all their own — and lab-grown diamonds are stepping up to the plate. Clean Origin has listened and you can find tons of contemporary engagement ring styles and even create your own here.
Many of the old-school traditions surrounding engagements and weddings have slowly started to fade as the new generation of married couples emerge. The choice to get engaged is now a decision that you discuss in-depth with your partner when you’ve both decided that you’re ready to take the next step. A huge part of that leap is knowing when you’re financially ready to afford an engagement ring and sometimes part of — or all of — your wedding.
When you’re wanting to get as much bang for your buck as possible, lab-grown diamonds should be your only choice…because we all know size does matter. You would expect that a diamond with an ethical advantage would cost more, right? If you’re an avid Whole Foods shopper, you’ve likely heard the term “Whole Paycheck”, but with lab-grown diamonds, this is not the case!
Lab-grown diamonds can be anywhere from 20-30% less expensive than mined diamonds. So, what exactly does that mean? A bigger diamond for you! You might be starting to scratch your head. So, let’s put it this way…say your original budget for a ring with a mined diamond could get you a 1.5 carat. Take that same budget to a competitively priced lab-grown diamond jeweler, like Clean Origin, and you’ve now got yourself a 2-carat ring! A win-win for your wallet and your finger!
Millennials are known for switching up societal norms, and they’re no different when it comes to diamonds. Millennials’ diamonds are lab grown diamonds. As a generation with a strong desire to make a difference in our world, they’re doing everything they can to leave this world a better place…including buying conflict-free engagement rings.