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For a love like no other, there’s a diamond to match. Introducing Ideal Love, diamonds cut to perfection that capture the light (and your eye) like no other diamond. These diamonds are recognized by experts and gemological laboratories around the world as the ultimate in brilliance, fire and sparkle.

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shopping bag icon Brilliance

The percentage of bright white light returned to your eye.

returns icon Fire

The percentage of bright colored light returned to your eye.

resize icon Sparkle

The number of light points and how they change.

Ideal in Every Way Unlike other diamonds which are cut too shallow or too deep, Ideal Love diamonds are cut with absolute precision to reflect nearly 100% of the light that enters them. Their mathematically “ideal” proportions allow light to shine from up to 58 facets, creating unparalleled sparkle. Simply put, no other diamond sparkles quite like an Ideal Love diamond.
A Cut Above the Rest
Additionally, Ideal Love diamonds are known for another special characteristic—the iconic symbols of love displayed as facets. Hearts can be seen at the crown of every Ideal Love diamond, while arrows shoot out from the pavilion. Shop The Collection
Tried, True and Trusted Every Ideal Love diamond is independently graded and certified by not one but two of the world’s largest and most respected gemological laboratories. To ensure the accuracy of our "Triple Very High" scores in all three light performance ratings and quality, with its certificate from the IGI, International Gemological Laboratory, and with its unique Light Performance Certificate from GemEx® Systems.
Tried, True and Trusted
GemEx® is the global leader in diamond brilliance, fire and sparkle measurement. This certification guarantees you can be confident your Ideal Love Lab-Created diamond delivers enduring shine, dramatic light, and vibrance forever.
GemEx® Certified Additionally, every Ideal Love Lab-Created diamond comes with an online GemEx® Live Report, where you can view an interactive version of a diamond’s GemEx® certificate at any time. This means you can see a side-by-side comparison of the dramatic fire, sparkle and brilliance of the diamonds you are considering from wherever you are.
IGI Certification A world leader in gemstone assessment, diamond grading and consumer confidence, the International Gemological Institute is one of the largest organizations of its kind and certifies that your Ideal Love diamond achieves a level of "excellence" in symmetry and proportion.