Although conflict-free diamond practices continue to be questioned, many companies in the diamond industry continue to promote their ‘conflict free’ diamonds. Brilliant Earth, for example, advertises these diamonds as ‘Beyond Conflict Free Diamonds’. Their website states, “Brilliant Earth goes above and beyond the current industry standards to offer Beyond Conflict Free Diamonds™ with a listed country of origin of Canada, Botswana Sort, or Russia. Our select group of diamond suppliers demonstrate a robust chain of custody protocol for their diamonds and have the ability to track and segregate diamonds by country of origin.”
Although this seems well and good, there have actually been Brilliant Earth customers who have proved that this tactic might not be all that it seems. Whenever a diamond is going from a mine all the way to your finger it’s extremely difficult, if not close to impossible, to track it individually. Just think about all of the diamonds that are mined together, transported to be cut and polished, moved again to be graded, then possibly transported multiple times to arrive at distribution companies. With so many steps and such a small product, it’s hard to be 100% sure that any mined diamond is truly a ‘conflict-free’ diamond.